A website built to bring you one kind of job — and it's free until it works.
I build a focused site for the single service you most want more of, rank it on Google, and send you the calls. You get every lead it produces, exclusively. No upfront cost, no monthly bill until it's actually generating work.
How it works
Not a replacement for your main website — a separate one, built to do exactly one thing: rank for one service, in one area, and ring your phone.
You pick the job
Tell me the one service you make the most on and actually like doing — and the area you want it from.
I build & rank it
I build a site aimed only at that job in that place. Because it's so specific, it ranks — and the calls come from people who already want exactly that work.
You get the leads
Every call and form from that site comes straight to you, exclusively. No competitor gets them.
You only close them
Your one job is answering the phone and doing the work you're good at. I handle the website and the ranking.
A quick example
Say you run a construction company that does a bit of everything.
Your company does remodels, new builds, the works — but the job you actually make the most on, and enjoy most, is kitchen remodels around Seattle.
I'd build a site aimed at only that: kitchen remodels, Seattle. It's narrow, so it ranks fast, and the people who call already want that specific job. Those calls come to you and only you — while your main website keeps doing everything else it already does.
Two ways to pay — both start free
The site is built at no cost to you and the leads start flowing the day it's live. You don't pay a thing until it's proven it works. Which arrangement we land on is your call.
Flat monthly rent
- The site is free to build and free while it ramps
- You start paying only once it generates steady leads
- One flat monthly fee — you keep everything you close
- Every lead from the site is yours, exclusively
- Your own portal: live lead stats + a record of every lead that comes through
- Pay or cancel anytime through a secure Stripe portal — month to month, no contract
Pay per lead that converts
- You pay $0 for the site and $0 for the build
- Leads come to you from day one, free
- You only pay on leads that actually become jobs
- Every lead from the site is yours, exclusively
- Your own portal: live lead stats + a record of every lead that comes through
- Pay or cancel anytime through a secure Stripe portal
- Requires read-only access to your CRM so we can verify which leads converted
Most shops start on flat monthly — it's simple and there's nothing to hook up. Many graduate to pay-per-lead once we've built trust, since that tier needs read-only access to your CRM so I can see which leads actually turned into work. Either way you keep a full portal with every lead on record and Stripe billing you control.
Who you're dealing with
I'm Michael Beckett. Before aviation, I worked in tech — and that background never left me. When I went into aircraft maintenance and became a licensed A&P/IA mechanic, I used those tech skills to build and grow my own business, Beckett Aero, online.
I even built a second product, AeroTell, to solve real problems in the aviation industry — and to drive traffic back to Beckett Aero. In other words: I'm not a marketing agency guessing at your trade. I'm a business owner and a tradesman who taught himself to rank and generate leads online, and did it for my own shop first.
That's why I built Beckett's Leads the way I did: you carry no risk. I don't ask for money up front, I don't lock you into a contract, and you don't pay until a site is actually bringing you work. I'd rather prove it than sell it.
You'll always know who I am and how to reach me. No agency, no call center, no disappearing act — just one tradesman building lead sites for other tradesmen.
Straight answers
The questions everyone asks first.
What does it cost to start?
Who owns the website?
Isn't this the same as my main website?
What if it doesn't generate leads?
Do I have to sign a long contract?
Let's talk about the one job you want more of.
Tell me your trade, your best service, and your area. If I think I can rank it, I'll build it — and you'll see leads before you ever pay a dime.